How Ethernet Works Essays - Ethernet, IEEE 802.3,

How Ethernet Works What Is Ethernet and How Is It Used? ITSK2511 Cecil Jackson Invention of Ethernet A gentlemen by the name of Bob Metcalfe realized that he could improve on a system called the Aloha System which arbitrated access to a shared communications channel. He developed a new system that included a mechanism that detects when a collision occurs (collision detect). The system also includes listen before talk, in which stations listen for activity (carrier sense) before transmitting, and supports access to a shared channel by multiple stations (multiple access). Put all these components together, and you can see why the Ethernet channel access protocol is called Carrier Sense Multiple Access with Collision Detect (CSMA/CD). Metcalfe also developed a much more sophisticated backoff algorithm, which, in combination with the CSMA/CD protocol, allows the Ethernet system to function all the way up to 100 percent load. In late 1972, Metcalfe and his Xerox PARC colleagues developed the first experimental Ethernet system to interconnect the Xerox Alto. The Alto was a personal workstation with a graphical user interface, and experimental Ethernet was used to link Altos to one another, and to servers and laser printers. The signal clock for the experimental Ethernet interfaces was derived from the Alto's system clock, which resulted in a data transmission rate on the experimental Ethernet of 2.94 Mbps. Metcalfe's first experimental net was called the Alto Aloha Network. In 1973 Metcalfe changed the name to Ethernet, to make it clear that the system could support any computer, and not just Altos, and to point out that his new network mechanisms had evolved well beyond the Aloha system. He chose to base the name on the word ether as a way of describing an essential feature of the system: the physical medium (cable) carries bits to all stations, much the same way that the old luminiferous ether was once thought to propagate electromagnetic waves through space. Physicists Michelson and Morley disproved the existence of the ether in 1887, but Metcalfe decided that it was a good name for his new network system that carried signals to all computers. Thus, Ethernet was born. The Ethernet System This is a brief tutorial on the Ethernet system. We'll begin with the origins of Ethernet and the Ethernet standards, and then describe the essential features of Ethernet operation. Ethernet is a local area network (LAN technology that transmits information between computers at speeds of 10 and 100 million bits per second (Mbps). Currently the most widely used version of Ethernet technology is the 10-Mbps twisted-pair variety. The 10-Mbps Ethernet media varieties include the original thick coaxial system, as well as thin coaxial, twisted-pair, and fiber optic systems. The most recent Ethernet standard defines the new 100-Mbps Fast Ethernet system which operates over twisted-pair and fiber optic media. Ethernet is a Vendor-Neutral Network Technology There are several LAN technologies in use today, but Ethernet is by far the most popular. Industry estimates indicate that as of 1994 over 40 million Ethernet nodes had been installed worldwide. The widespread popularity of Ethernet ensures that there is a large market for Ethernet equipment, which also helps keep the technology competitively priced. From the time of the first Ethernet standard, the specifications and the rights to build Ethernet technology have been made easily available to anyone. This openness, combined with the ease of use and robustness of the Ethernet system, resulted in a large Ethernet market and is another reason Ethernet is so widely implemented in the computer industry. The vast majority of computer vendors today equip their products with 10-Mbps Ethernet attachments, making it possible to link all manner of computers with an Ethernet LAN. As the 100-Mbps standard becomes more widely adopted, computers are being equipped with an Ethernet interface that operates at both 10-Mbps and 100-Mbps. The ability to link a wide range of computers using a vendor-neutral network technology is an essential feature for today's LAN managers. Most LANs must support a wide variety of computers purchased from different vendors, which requires a high degree of network interoperability of the sort that Ethernet provides. Development of Ethernet Standards Ethernet was invented at the Xerox Palo Alto Research Center in the 1970s by Dr. Robert M. Metcalfe. It was designed to

Prepositions in English Grammar

Prepositions in English Grammar In English grammar, a preposition is a word that shows the relationship between a noun or pronoun and other words in a sentence. Prepositions are words like in and out, above and below, and to and from,  and theyre words we use all the time. How useful are prepositions? Just look at how many prepositions are italicized in this simple sentence from E.B. Whites Charlottes Web: For  the first few days  of  his life, Wilbur was allowed to live  in  a box  near  the stove  in  the kitchen. Prepositions in English Grammar Prepositions are one of the basic  parts of speech  and are among the words that we use most when composing sentences. They are also a member of a closed word class, meaning  that it is very rare for a new preposition to enter the language. There are only about 100 of them in English. Prepositions often refer to location  (under  the table), direction (to  the south), or time (past  midnight). They can also be used to convey other relationships: agency (by), comparison (like, as . . . as), possession (of), purpose (for), or source (from, out of). Simple Prepositions Many prepositions are made up of only one word and are called  simple prepositions. These include short and very common words like  as, at, by, for, and of.  You also use prepositions such as about, between, into, like, onto, since, than, through, with, within, and without to show a relationship between words. There are many occasions where you might confuse prepositions. For example, sometimes it is difficult to know when you should use  in, into, on, or at.  This is because their meanings are very similar, so you have to look at the context of the sentence. Many prepositions have an opposite as well. For instance, you can use  before or after, inside or outside, off or on, over or under, and  up or down.   Quite a few prepositions express the relationship of things in space. Examples of these include aboard, across, amid, among, around, atop, behind, beneath, beside, beyond, near, over, round,  and upon. Prepositions can also refer to time. Among the most common are  after, before,  during, till,  and  until. Other prepositions have unique uses or can be used in multiple ways. Some of these include  about, against, along, despite, regarding, throughout, toward,  and  unlike. Complex Prepositions In addition  to  the simple prepositions, several word groups can perform the same grammatical function. These are called  complex prepositions. They are two- or three-word units that combine one or two simple prepositions with another word. Within this category, you have phrases like  in addition to  and such as.  Whenever you say  thanks to or in between, you are also using a complex preposition. Identifying Prepositional Phrases Prepositions are not in the habit of standing alone. A word group with a preposition at the head followed by an  object  (or  complement) is called a  prepositional phrase. The object of a preposition is typically a  noun  or  pronoun:  Gus put the horse  before the cart. Prepositional phrases add meaning to the nouns and verbs in sentences. They usually tell us  where, when,  or  how and the words of a prepositional phrase can often be rearranged. A prepositional phrase may do the work of an  adjective  and modify a noun:  The student  in the back row  began to snore loudly. It may also function as an  adverb  and modify a verb:  Buster fell asleep  during class. Learning to identify prepositional phrases is often a matter of practice. After some time you will come to realize how frequently we rely on them. Ending a Sentence With a Preposition You may have a heard the rule that you should never  end a sentence with a preposition. This is one of those rules that you dont have to put up with. It is based on the etymology of preposition, from the Greek for put in front, as well as a false analogy to Latin. As long ago as 1926, Henry Fowler dismissed the rule about preposition  stranding as a cherished superstition ignored by major writers from Shakespeare to Thackeray. In fact, in A Dictionary of Modern English Usage he said, the remarkable freedom enjoyed by English in putting its  prepositions  late and omitting its relatives is an important element in the flexibility of the language. Essentially, you can ignore this rule, and you can cite Fowler to anyone who tells you otherwise. Go ahead and end your sentence with a preposition if you want to. Prepositions Functioning as Another Part of Speech Just because you see one of the prepositions weve mentioned used, does not mean that they are being used as a preposition. It depends on the circumstances, and this is one of those tricky parts of the English language, so dont let these fool you. Certain prepositions (after, as, before, since, until) serve as  subordinating conjunctions  when theyre followed by a  clause: You better get out of town  before  sundown. (Before  is used as a preposition.)Many people run out of ideas long  before  they run out of words. (Before  is used as a conjunction.) Some prepositions (including  about, across, around, before, down, in, on, out,  and  up) also moonlight as  adverbs. These are sometimes called  prepositional adverbs  or  adverbial  particles. Beth walked  up  the driveway. (The preposition up is followed by the object.)Beth looked  up. (The prepositional adverb up  is modifying the verb looked.) Deverbal Prepositions Transitive prepositions that take the same form as -ing participles or -ed participles are called deverbal prepositions. It is a rather short list, but it is important to understand that these are also prepositions. according (to)allowing (for)barringconcerningcountingexceptingexcludingfailingfollowinggivengonegrantedincludingowing (to)pertaining (to)regardingrespectingsavingtouchingwanting Source: Fowler H.  A Dictionary of Modern English Usage. 2nd ed. New York, NY: Oxford University Press; 1965.

Managing Creativity & Change Essay Example | Topics and Well Written Essays - 2250 words

Managing Creativity & Change - Essay Example Creativeness is the major pillar that will lead to change since if the managers and the whole fraternity of the firm are creative then the organization will have a lot of changes thus achieving their goals while at the same time attaining a competitive edge. The hierarchal management changed because of three reasons; global economy, working environment and improved technology. Tips to manage change and creativeness Change and creativeness in an organization leads to new innovation and thus the goal has been achieved. The first option to manage change and creativeness in the firm is first agreeing the business case with the members who are actively involved. Secondly is to understand the number of stakeholder in the new programme. This means that one has to explain how the programme will work and what it entails. Thirdly is encouragement to those who are affected by change making sure that they are fully involved in the decision making process. For change to be accepted in the firm ma nagers must explain the importance that will have to outweigh the disadvantages of the old system. Fourthly is to make sure that all the staffs and the management have the required skills (Clark, 1980). Fifth is to make sure that change must be implemented into phases to make it effective so as to achieve the goals. The next tip is behavioral changes to the staffs this means that the implementers must be quick to respond to the feedback and listen so that they can be aware of successfulness of the change to the individuals. This means that acceptance areas must be known and the rejection and weaker areas addressed accordingly. The next tip is to make sure that technology has worked for the first time, this stage delays and frustration are... Change and creativeness in an organization lead to new innovation and thus the goal has been achieved. The first option to manage change and creativeness in the firm is first agreeing on the business case with the members who are actively involved. Secondly is to understand the number of stakeholder in the new program. This means that one has to explain how the program will work and what it entails. Thirdly is the encouragement to those who are affected by change making sure that they are fully involved in the decision-making process. For change to be accepted by the firm managers must explain the importance that will have to outweigh the disadvantages of the old system. Fourthly is to make sure that all the staffs and the management have the required skills (Clark, 1980). Fifth is to make sure that change must be implemented in phases to make it effective so as to achieve the goals. The next tip is behavioral changes to the staffs this means that the implementers must be quick to re spond to the feedback and listen so that they can be aware of successfulness of the change to the individuals. This means that acceptance areas must be known and the rejection and weaker areas addressed accordingly. The next tip is to make sure that technology has worked for the first time, this stage delays and frustration are normal to the firm but the most important thing is to make sure that user testing has taken place. And lastly is to make sure that no other change should be carried before the first is successfully accepted in the firm.

Managment Essay Example | Topics and Well Written Essays - 500 words - 2

Managment - Essay Example ow they can develop different strengths financially, continue to have their footprint in the economy, powerful CEO leadership that is innovative that continues to build a powerful market with consumers, shareholders, and their own employees. There are some organizational challenges that do come along with ensuring that Candlelight is competitive, builds employee morale, continues to grow, with effective leadership and marketing strategies, and other changes that can be will allow them to have an improved public image. In the past, talent acquisition, engagement, and retention has been implemented in a decentralized and unpredictable method from the divisions throughout their business, and it has been defined as frail and inadequately controlled. Management has come together to strategize the three talents they wish to carry down to each and every employee that works within the company by offering their first method they defined as â€Å"Develop Talent† as a requirement. The company’s CEO and associates have met more often to agree that applying an array of development activities to every person individually instead of to an entire team of workers, and supervisors feel that this approach will allow one on one interaction from the managers to their employees. Furthermore, the manager of that department will learn personal and professional needs and opinions of every person, and they both can discuss succession planning, involve other supervisor input if that manager feels he or she needs the assistance, and also ask the employee directly their own goals and what they want as a career at Candlelight. Engaging talent is the second strategy management has agreed upon because they feel that the success of the company starts within beginning with the actual workers, and that if the workers are not recognized, feel they cannot communicate and have open door policies, and address their concerns they will feel hopeless and like a number instead of somebody. Supervisors

Contact Lens clinical case report (postgraduate Optometry studies) Essay - 1

Contact Lens clinical case report (postgraduate Optometry studies) - Essay Example Subsequently, another pair of lenses was required and he was doing well. His mother has taken the commitment for lens insertion at night before sleeping, removal at morning and proper cleaning and storage. Boston cleaner was used for cleaning, saline for rinsing and Boston advance conditioning solution for storing. This is one of the after care visits. The patient comes with his mother and states no complaints. His mother informs the optometrist that the entire family is going to spend the next two months overseas and the departure date is during this week. Unaided visual acuity was R: 6/6-, L: 6/7.5, while unaided binocular vision was 6/6-. Over refraction was R: -0.25 DS (VA 6/6) and L: -1.25 DS (VA 6/6). When the lens measurements are taken, it is revealed that lenses have been interchanged and the patient has been wearing incorrect lenses for the last six months. This explains the difference in unaided visual acuity between the eyes and the lack of correction in left eye. Slit lamp evaluation shows a Dystrophy like change in the cornea, more significant on the right eye with no limbal injection. Its location is in mid periphery corneal stroma extending from 9 to 4 o’clock in the right eye and from 10 to 2 o’clock on the left. Anterior segment images of OCT show white opacity in anterior stroma. The patient needs to discontinue wearing OK lens for the next period because of the dystrophy change noted in the cornea. Besides, it will be difficult to monitor the corneal change since the patient will be spending holidays overseas. Therefore, the patient has been advised to cease wearing lenses and using disposable contact lenses until regression of OK treatment occurs. The powers of daily contact lenses, to be worn in the same order for both eyes, are as follows: -0.75 DS, -1.25 Ds, -2.00 DS, -2.50 DS, -3.00 DS. In addition, the patient has been provided a pair of -3.50 DS monthly contact lenses to be worn on a daily basis, besides his

Positive Verbal Communication Analysis

Positive Verbal Communication Analysis What are some things you can do as a customer service professional to project a positive image to the customer? First, think carefully about the words you choose in front of them. Use customer-friendly words. Avoid acronyms and industry-specific language. Youll never impress the customer with how smart you are if you make them feel dumb. Second, consciously choose your tone of voice. You may say the right words and say it in a way that communicates something entirely different. How many husbands have asked their wives, Honey, is there anything wrong? And the wife says, Nothing! And the husband gets in trouble because he believed her! Make sure your tone is professional and pleasant. Is that hard? Yes! At the end of your shift when you have a headache, when youve just been bawled out by an angry customer, when youve just had a run-in with your boss all these situations make it difficult to treat the next person with respect and courtesy; however, thats your job. If you want to keep customers coming back and telling their friends, youve got to treat them right. The third thing you can do to create a positive image is to be aware of your body language. How you are standing or sitting can communicate a loud message. If you have a face-to-face business, you must put some thought into your appearance. You always want to appear clean and neat. Im not talking about how expensive your clothes are or are not, but are they clean? Ironed? Do they fit? All these things speak loudly to the customer. After all, if you dont care enough to present yourself well, the customer wonders if you care enough to do the job well. What element(s) of the do you believe are the most important in a customer service environment? Explain Two way communications involves the sender and the receive who each contribute to the communication process. Part of the process is declining which is the best channel to ensure clear message delivery. What are some strategies to use in order to avoid words or phrases that will negatively affect your relationship with your customer? While we seek to communicate effectively, there are often distorted perceptions of what we view as truth or right. As a result of these colored reality, conflict often result. A continuation of this miscommunication is likely to create a downward spiral of increased tension. You have probably heard the term passive aggressive and did not know what it meant. You are probably familiar with the terms passive and aggressive. These are three communication styles that should be eliminated if you are to communicate effectively with other individuals. Aggressive communication can be described as follows: -Shouting -Using intimidation or threats -Underlying violence -Talking down to people in a disrespectful manner -Being very controlling -Saying rude and hurtful things to people under the guise of being blunt -Name calling -Offensive behavior Do you exhibit any of these signs of aggressive behavior? If so, you probably have found that it has gotten you into quite a few fights, maybe even some physical altercations. You are a walking time bomb who always seems to be able to go off. There is nothing wrong with being assertive in making sure that your needs are met. There is something wrong if you are hurting other people in your quest to do this. People who exhibit aggressive style behavior are usually bullies. They often will resort to talking to people in this manner at stores and places where employees are trained not to talk back. It gives them a false sense of superiority and makes others feel bad. To say that this communication style is ineffective is an understatement. It is toxic. And sooner or later, it will cause negative effects in your life. No matter how much of a bully you are, and how aggressive, there is always someone who is a bit tougher. Continue this type of behavior and be prepared to have very few friends, move around from different jobs all of the time and have problems in your personal life as well as with the criminal justice system. Have problems in your personal life as well as with the criminal justice system. Passive behavior is almost as destructive as aggressive behavior. You never know what a passive person is thinking, but they are usually seething on the inside about something. Because they are so stifled in their emotional range, they will not let anything out for others to see. Somewhere in their lifetime, they were told that it was not okay to display any of their feelings nor have any value to their feelings. They simply allow people to walk all over them. When the passive person has had enough of the conflict, they will just take off. You have heard about passive people before. Surely you know someone who knows someone who has had a father or mother just take off without explanation. Chances are that the conflict they were experiencing was developing for some time. But because they did not know how to address the conflict, it never came out. Until the day that they decided to take off and leave. Passive behavior is destructive in that it does not allow someone to communicate their thoughts and feelings in an effective manner. In fact, it does not allow them to communicate their feelings at all. This is almost as alienating as being aggressive. People who are extremely passive usually have a very low self esteem and simply do not feel that their needs are worth fighting for. Until they get to the point where the conflict builds up and they just escape. In many cases, a person who is very passive may not escape physically from the conflict, but in their own mind. They may appear distant to others. This is because they have found it more comforting to slip into a dream world where the conflict does not exist. Passive Aggressive A person who is passive aggressive has deep rooted anger issues but will not address them. Instead, they will act out in other manners that are destructive. They usually have a problem with being told what to do by authority figures and are generally very negative individuals. Being passive-aggressive is considered as having traits that are reflective of having a personality disorder. A person who has been diagnosed with a personality disorder needs a more than conflict coaching, although this is a step in the right direction. Signs that someone is passive aggressive include: -Harboring resentment and underlying seething; -Communicating through indirect means by using children, messengers or e-mails to get their message to the individual who is causing the conflict; -Negative self image and image of others around him or her; -Angry all of the time but inability to express it appropriately. The person may resort to hurting animals or other pets; -Making snide remarks or giving backhanded compliments to people. Someone who is passive aggressive can use a good dose of therapy to get to the root of his or her negative self image. Their negative self image does not only affect them, but others around them. Normally, someone who is passive aggressive learns this behavior in childhood. Chances are that there is a parent who also suffered with this issue. If you have one of these communication styles, you will want to do something to overcome it and be able to communicate more effectively. What are some of the tips outlined in this chapter for ensuring effective customer interactions? Responsible for ensuring that a meaningful exchange of information takes place. By accepting this responsibility. You can perform your job more efficiently. Generate goodwill and customer loyalty for the organization. Provide service excellence. What is feedback? Your feedback could affect the relationship you have or are building with your customers. The effect may be positive or negative, depending on the content and delivery. Verbal feedback Nonverbal feedback Body language Actions Appearances How can verbal feedback affect customer encounters? Give some examples of nonverbal feedback and explain how they can affect customer interactions? List at least five tips for providing positive feedback. Giving positive feedback is one of the more enjoyable tasks in the workplace. From the most senior to most junior, regular appropriate praise can enhance job satisfaction and boost motivation. Build Trust Contrast Focus on Improvements Use Examples Give Positive Feedback SCENARIOS: You are a customer service professional in a dry cleaners shop. A customer who has been coming for years stops by with a silk shirt that has a stain that, according to him, was not there before the most recent dry cleaning. He is upset because the garment is expensive and was to have been damaged to a class reunion yesterday. As we try to dry our customer clothes as superior as we can do. But we are also human beings all the things we cant do properly. Since he complains about the shirt stain and he spoil the class reunion yesterday, we ask thousand apologies from him, and we try to get that kind of shirt for him. So he may have a good confident about our shop. You are a member service representative in an automobile club that provides maps, trip information, towing and travel service, and a variety of travel-related products. A member has supported by to find out whether she can get a replacement membership card and assistance in planning an upcoming vacation. As u knows our business is giving service to customers. We always try to keep a good relationship with our customer. We happily help our customer difficulties because they are our future without them we cant grow up. Since she is our customer and we want give a replacement membership because if we dont do that now we know we will lose one customer, for us each and every customer is important. So we will be always want keep in touch with customer. You are a counter clerk in a fast-food restaurant. It is lunchtime, and the restaurant is full of patrons. As you are taking an order form a customer, a second customer steps to the front of the line, interrupts the first customer, and demands a replacement sandwich because the one she received is not what she ordered. If he is interrupting it is better to solve his problem first, and for second one can give a nice smile and get an excuse and can talk the first one and can ask for apologies for bringing wrong one, and can tell to him that we will try our best not to repeat this again. So the problem will be solve charm and satisfactorily. As a clerk in a local video rental store, you see many of the same patrons regularly and have a fairly good relationship with many of them. Once of the regular customers has just come in to rent a video but is not sure what he wants. You must determine his needs and properly assist him. Be sure to ask probing, open-ended questions, phrased positively, to help you get the information you need. If he is a regular customer, we can understand his feeling and his taste. So when he come to store we can ask question like, how was the last film that your brought? And can tell you always take this kind of thing so you like this and that. And can give our feeling about that and can tell like that other good one also there. So he will tell his feeling about that and tell again what he wants. CRITICAL THINKING QUESTIONS Since you dont have a relationship with Sylvia, what will you do to get off to a solid start during your visit? Try to meet her and create a relation with Sylvia. Observe her perfectly. Respect her and her ideas. Watch her expirations carefully, ask about her needs and wants. How should you approach Sylvia verbally and nonverbally? Take with her warmly and sincerely. Try to build a foundation to trust on her mind. What strategies among the ones discussed in this chapter can you use to find out where you and LKM stand in Sylvias mind?

Alfred Hitchcock has been called ‘the Master of Suspense’, considering ‘psycho’ state how effectively he achieves the element of suspense in this film

Alfred Hitchcock has been called ‘the Master of Suspense', considering ‘psycho' state how effectively he achieves the element of suspense in this film. The film Pycho is known for its suspense. The dictionary definition of suspense is ‘the anxious uncertainty the audience feels while waiting for an event. It's an attraction/repulsion response, or that ‘oooooh errrrr' feeling! ‘ I personally think that suspense is the feeling of not knowing what's about to happen, feeling unsure of how to react to the next thing that happens. It puts you in to a state uncertainty or excitement, like you are waiting for a decision. It makes you feel a degree of apprehension or anxiety. Alfred Hitchcock was brought up in a strict Roman Catholic environment. He always knew exactly what was right and what was wrong and was aware of other people's wrong doings. This comes across in the film. Marion was the first woman to be murdered and she was also the first person to be seen as immoral, she was seen in white underwear in the first scene as she was in bed with a man she was having an affair with. This shows her flaunting her sexuality. She was also seen flushing the toilet just before she was murdered. This is another thing that Hitchcock was brought up to think was immoral also Hitchcock was a misogynist. This might explain why he killed off the main female character in the film. Work played a huge part in Hitchcock's life, he was a workaholic infact. People would describe Hitchcock as obsessive with his films because he would devote his life to and take so much pride in them. Psycho was released in 1960. The morals and attitudes of people were a lot different in 1960 to what they are now. There were far more of the population who attended church and would call themselves ‘christian'. Also there was a much surer sense of definite rights and wrongs; moral and immoral behaviour was much more clearly defined. In the film this comes through clearly. In 1960, men were thought to be superior to woman they certainly occupied the higher status in their occupations. Marion is at work and the man who has come in to speak with her boss is talking to her. He looks old and arrogant. He is boasting about how rich he is, telling Marion about how he is buying a house for his daughter. He is trying to chat up Marion but she ignores him. He sits on her desk so that he is at a higher level than her to show that he is more important. Marion is seen in her underwear. This was a very rare thing to see in any film in 1960. Before she stole the money she was seen in white underwear which is shocking enough. After she has stolen the money, she is seen again in her underwear but this time it is black. White is seen as a pure colour so this is why she was wearing white before she stole the money where as black is not pure, a dirty colour, this is why she was wearing black after she had stolen the money, to symbolise that she has become immoral. The audience can now expect something bad to happen. Just before Marion steps into the shower were she gets murdered she flushes a check down the toilet. Films would never show a toilet being flushed in 1960. It was looked up on as an immoral thing to be seen. Now, in 2003, seeing someone flush a toilet on a film is completely normal. The film starts with a shot of Marion and Sam (her secret boyfriend) in bed. They talk about running away and getting married. Marion goes into work that day as if everything is normal. She sits down at her desk when her boss walks in with a man. The man sits down on her desk and starts telling Marion about the $40000 he has in cash to buy a house and he gives Marion the $40000 to put in the bank but Marion steals the money so that she can get married. She drives to a motel – the ‘Bates Motel', and gets herself a room. She spends sometime talking with Norman Bates, the owner, and then goes to her room for a shower but as she has a shower someone murders her. Norman then takes Marion's body and puts it in a river. Marion's sister, Lila, realises she is missing and asks Sam if he knows where she is, he doesn't. Arbogast is a detective who try's to find Marion so he goes to the motel to see if she is there but Norman says that he doesn't remember her. Arbogast still suspects something so he goes to Norman's house however as he goes up the stairs, he also gets murdered. Sam and Lila realise that Arbogast hasn't returned so Sam goes to the motel to look for him but he can't find him so then Sam and Lila go back to the motel. Marion's sister goes into the house to look for Norman's mother as Sam and Lila think that she knows something. Lila goes down to the cellar and finds a skeleton of Norman's mother just as Norman comes in to the cellar dressed as his mother with a knife to kill Lila but Sam stops him. Norman's mother was dead but he believed she was still alive, for example, he would pretend to be her and it was Norman being his mother who had murdered Arbogast and Marion. This is a horror/thriller film. It focuses on an individual who is mentally ill and it explores some of the possible consiqueses of mental illness. This is one of the most successful of Hitchcock films. This could be due to the amount of suspense in it. Hitchcock has used very successful techniques of creating suspense. There are many scenes in Psycho that are suspenseful for example the shower scene where editing was used in a bold and sharp way. The shower scene, in which Marion was brutally murdered, was a huge hit with its audiences. This is because is was so suspenseful. The quick cuts – the entire stabbing lasted only twenty seconds, the sound effects – you could hear the tearing of the flesh as the knife broke the skin but you never actually saw the knife cut the skin, the music – all strings, very high pitched, the sort of music that makes you cringe and know that something big is about to happen, all created a great amount of suspense. When Marion is in the shower we see the door of the bathroom open, but Marion doesn't. Seeing this makes us pay attention, at this point the suspense starts. Then the music starts and we see the knife. At this point we are almost certain that she is going to be murdered. Then the murderer pulls back the curtain and Marion screams. In my opinion, this is the most suspenseful point in the murder. As she is being stabbed, there are alternate shots of Marion and the knife and the music is very loud and fast. When the murderer has gone, everything slows down as Marion slides down the wall and falls to the ground. There is a close up on the blood going down the plug hole after the camera has very slowly zoomed in on it. There is then a close up on Marion's eye, as she lies dead on the ground, and the music is very low and slow and then all the action is over and the level of suspense suddenly drops. This plays with the mood of the audience, it takes them from a state of tension or anticipation, building up to the point were the murder is commited and then giving the audience a kind of release. The music plays a big part in creating suspense. The music used in Psycho is very sinister, high pitched and high tempo. The music not only creates suspense, it adds a certain amount of tension. As the camera focuses on different things, the music tempo and pitch changed to build suspense, for example, as the camera pans across the room with the money in it the music is a medium tempo but as the camera zooms in on the money the tempo of the music shoots up. This draws your attention to the money. Another of the most suspenseful scenes in Psycho is where Arbogast is murdered. He walks in to the house slowly and curiosly. This is suspenseful as the audience know he's looking for something and are waiting to see what it is. As he walks up the stairs, the audience see a door open slowly. This builds the tension and anxiety that the audience feel. We see someone step out of the room, at this point the music that was heard when Marion was murdered was played. The audience now associate this music with murder. The person who stepped out of the room starts to walk quickly over to Arbogast on the stairs. The music is very loud and quick at this point. The audience's heart rate is automatically increased and they are more exited/uncertain. You then again hear him being stabbed but don't actually see it. As Arbogast falls down the stairs, the camera is above him, and he then falls to the floor and the murderer stabs him again, then the music suddenly stops and the camera cuts straight to a different scene. All through that scene there is a lot of suspense. There is a great deal of suspense created in the scene where Lila goes to talk to Norman's mother. Lila walks down to the cellar. The audience thinks she is down there because Norman had said previously that he was taking her down there. When Lila walks into the cellar, she sees the back of who she thinks is Norman's mother. She turns Norman's mother around and find only the skeleton of her. Throughout this scene there is slow low music playing until she sees the skeleton then the music speeds up. We then see Norman running in to the cellar dressed as a woman. This confuses the audience but builds the suspense as the audience are unsure. When Norman walks into the cellar the music changes to the music played for the previous two murders. The music automaticly creates suspense as the audience presume there will be another murder. At this point, the audience immediately suspect that he is going to murder Marion's sister but then we see Sam who stops him from murdering her. This creates suspense because it is a twist to what has happened with the other murders, so we do not know what to expect. As Sam fights with Norman he knocks the light bulb so it is swaying. There is a close up of the skeleton, it is in the shadow, then in the light, then in the shadow again etc. because of the light bulb swaying. The audience feels calm at this point as the light bulb swaying slowly and quietly gives the impression that the drama is over. When Marion is driving away from Phoenix with the stolen money, the audience hear the voices in Marion head. We hear the voice of her boss, what he might say if he found out she had stolen the money. This is suspenseful because we are thinking what if her boss does know she stole the money†¦ what would he do? The voices make the audience feel anxious because they hear what Marion is thinking, and therefore they are put in Marion's position. We sympathise with Marion because we know what she is thinking. Although she stole the money, we don't feel sorry for Cassidy (the man whose money it was) he is a very arrogant man, he boasted about how much money he has and he tries to flirt with Marion. He doesn't respect Marion; he thinks he can easily get her because of his money. He says ‘I never carry as much as I can afford to lose. ‘ This tells us that he can afford to lose the money and it would be good to use the money for a good cause. If Marion had stolen the money from a charity, we would not sympathise with her because she is taking the money from a worthy cause. When Marion and Norman are in the parlour, Marion talks about Norman's mother. She suggests he puts her into a mental home. Norman's reaction to this suggestion builds suspense. He gets very angry and looks like he could get aggressive. He often compares people to birds as stuffing birds is his hobby. When Marion suggests his mother could go to a mental home, Norman compares his mother to one of his stuffed birds on the wall, he says how she is as harmless as one of them. He says how a mother is a boys best friend which makes us believe that he is very close to his mother but he is closer to her then anyone expected. Hitchcock has the title ‘The Master of Suspense'. I personally don't think that he deserves that title for this film. In 1960 he may have deserved it for this film as it was the first film like this, but now, in the year 2003, there are many films like this. It has suspense but I don't think it has enough suspense for him to have that title. Psycho is a horror/thriller film and it achieves the title of being a horror/thriller film better than it achieves the title of a suspenseful film.

Legal, Safety and Regulatory Requirements Essay

This paper examines the impact of legal, safety and the regulatory requirements of the human resources development in an organization. This aspects look at the rights of the employee and the employer and how they are secured. This human resources process affects the lawful, well-being, and governing guidelines inside a business while the privileges of those employers and workers are protected by the U. S. Department of Labor, Equal Employment Opportunity Commission, Americans with Disabilities Act of 1990, and the Department of Homeland Security. The employee-related regulations are to guard the privileges of a company and worker. The U. S. Department of Labor gives organization an excellent effective setting and reduces employment ratios by offering development within the organization. The human resources areas have to commit to having current rules and guidelines for salaries and times worked. And human resources management has to guarantee all personnel whether United States residents or non-United States mindful of any material may possibly be related (United States Department of Labor, 2011). According to the Americans with Disabilities Act of 1990 states it is unlawful to differentiate a capable individual with a disability. The law states it is prohibited to react against an individual since the individual complained about injustice, filed an allegation of discrimination, or take part in discrimination complaint. It expects that employers fairly provide the known physical or mental restrictions of an otherwise capable individual with a disability who is an applicant or employee, unless doing so would force an undue difficulty on the process of the employer’s business. The employees of Department of Homeland Security work diligently to preserve the well-being and safety of the United States. They work with municipalities, people, and countries to support them plan for and pull through from emergencies. They evaluate dozens of virtual security statements, and portions of intelligence, continuing continuous communication with specialists all through the country to defend the United States most important buildings and resources. With the legislation of the Homeland Security Act of 2002, Department Homeland Security Secretary Tom Ridge made a commitment that the new human resources system would be the result of a cooperative and comprehensive process involving supervisors, employees, labor organizations, and a expansive group of participants and specialists from the Federal division and private organization in order to deliver the greatest procedures possible for the employees of Homeland Security. The final guidelines administer to the new human resources for Department Homeland Security is evidence to that commitment The Equal Employment Opportunity Commission defends all employees working inside a corporation against discrimination regarding age, disability, sex, national origin, color or race. The human resources organization has to stay in agreement by making sure that all supervisors are extremely capable to properly relate with employees in the process of hiring, training, advancing, and dismissing. This law is enforced by a federal agency, the Equal Employment Opportunity Commission (EEOC). This law is laid out into three segments that consist of e sexual harassment, affirmative action, and equal opportunity. These three different segments have a huge influence on the human resources division, and the employment process and this department must follow the law. These equal opportunity regulations will guarantee an employee is given an equal opportunity while submitting an application or resume for a position at an organization regardless of race, age, or gender. When looking at affirmative action this process allows an organization to hire individuals which fit in to a certain group of individuals. The sexual harassment process is put into the work environment to guarantee employees both women and men are secured under both federal and state law, sexual harassment can be verbal, physical or both, this type of harassment cannot only affect an employee’s work environment, but more importantly that person emotional well-being. Sexual harassment can make an employee feel uncomfortable coming to work, prevents them from focusing on their tasks work, and they can take that emotional stress home with them. The Title VII of the Civil Rights Act of 1964 law makes it unlawful to discriminate against any individual basis on race, color, religion, national origin, or sex. It also makes it unlawful to react hostile to an individual because the individual protested about discrimination, filed a charge of discrimination, or participated in a discrimination lawsuit (â€Å"U. S. Equal Employment Opportunity Commission†, 2011). This law also states that supervisors reasonably provide candidates’ and employees’ time to hold religious customs, except if doing so would inflict an unnecessary stress on the owner’s organization. This also goes for the federal government and employment services, and labor establishments, also need to acknowledge the law. The majority of discrimination lawsuits claim a violation of this law. In regards to the statement that, â€Å"Common sense and compassion in the workplace has been replaced by litigation. † I look up the definition and it stated that Common sense is sound practical judgment derived from experience rather than study. And compassion is sympathy for the suffering of others, often including a desire to help (Encarta 1999). Guidelines and procedures are put in place to defend employees and employers. Nevertheless, not all procedures and guideline are for every employee or employer. Every situation is different and has to be approach differently; no two people are the same. A human resources manager has to be able to look at these different situations and make a choice that’s good for the organization employees. Making the right decisions protect the organization from lawsuits. The distress of upsetting employees or possible ligation has caused human resources departments to outline guidelines and procedures.

Free Essays on Lucky Kid

Today Bill Gates is synonymous with money (it’s hard not to be when one is worth, give or take, 60 billion dollars), but it wasn’t always that way. On October 28, 1955 William Henry Gates II was just a regular newborn; his mother counted all his toes and fingers to make sure they were all there and thanked whatever higher powers are up there for this gift from heaven. His life proceeded as normally as one’s can when one is fated to be the richest man in the world. Bill started his schooling in the public school system, but he soon surpassed the best that the government had to offer so his parents, perhaps sensing his great future, enrolled him in a private school by the name of Lakeside. This was to be a momentous decision, for at Lakeside little William was first introduced to computers. The school, understanding that computers were to be integral parts of the future world, decided to purchase one of the machines, or at least access to one. Being as this was 1968, computers were large and quite expensive so the school purchased time on a computer from GE. For Bill Gates and a handful of other students the allure of the computer was irresistible; they spent all day and night huddled around the computer, and when they were not actually at the computer they were reading books about the machines. A problem arose: the students, who would someday become the founders of the largest computer cooperation in the world, had used up all the computer time their school had money for. The dilemma was soon remedied by an altruistic man who owned a computer company. Ah, but our young hackers were not nearly finished with their mischief, they had much fun exploring the new computer system and were in fact too smart for it. They wiggled their way in and out of files they should never have seen and even altered data. When the computer children were banned from the machine for several weeks they formed the Lakeside Programmers Group, some kids set ... Free Essays on Lucky Kid Free Essays on Lucky Kid Today Bill Gates is synonymous with money (it’s hard not to be when one is worth, give or take, 60 billion dollars), but it wasn’t always that way. On October 28, 1955 William Henry Gates II was just a regular newborn; his mother counted all his toes and fingers to make sure they were all there and thanked whatever higher powers are up there for this gift from heaven. His life proceeded as normally as one’s can when one is fated to be the richest man in the world. Bill started his schooling in the public school system, but he soon surpassed the best that the government had to offer so his parents, perhaps sensing his great future, enrolled him in a private school by the name of Lakeside. This was to be a momentous decision, for at Lakeside little William was first introduced to computers. The school, understanding that computers were to be integral parts of the future world, decided to purchase one of the machines, or at least access to one. Being as this was 1968, computers were large and quite expensive so the school purchased time on a computer from GE. For Bill Gates and a handful of other students the allure of the computer was irresistible; they spent all day and night huddled around the computer, and when they were not actually at the computer they were reading books about the machines. A problem arose: the students, who would someday become the founders of the largest computer cooperation in the world, had used up all the computer time their school had money for. The dilemma was soon remedied by an altruistic man who owned a computer company. Ah, but our young hackers were not nearly finished with their mischief, they had much fun exploring the new computer system and were in fact too smart for it. They wiggled their way in and out of files they should never have seen and even altered data. When the computer children were banned from the machine for several weeks they formed the Lakeside Programmers Group, some kids set ...

Organizational Diagnostic Models Congruence Model

Organizational Diagnostic Models Congruence Model Congruence Model The congruence model developed by Nadler and Tushman is an organizational diagnostic model that is seen to be similar to the open systems theory which stipulates that organizations are social systems that depend on the environment for their inputs. Nadler and Tushman (1980) described congruence as â€Å"the degree to which the goals, objectives, needs and demands of one organizational component are consistent with the goals, needs and demands of another component† (p.16).Advertising We will write a custom report sample on Organizational Diagnostic Models: Congruence Model specifically for you for only $16.05 $11/page Learn More Inputs within the congruence model include factors such as the organizational resources, the internal and external environment, history of past organizational behavior and organizational strategies. Nadler and Tushman (1980) describe the resources of an organization to be capital, technology and employees. Orga nizational strategies are the inputs that will be used in the model while the organizational environment is made up of the individuals, groups and institutions outside the organization that will be analyzed. History of past behavior involves looking at previous performance and whether it will affect the organizations present activity while inputs are viewed to be the most important strategies an organization incorporates. The system components in the Congruence model that will be used in the transformation model include factors such as formal and informal arrangements, individual components, tasks which will be performed by the organization and the informal organization. The outputs include individual behavior and how this behavior affects the organizational tasks, group and inter-group behavior and system functioning. The weakness of this model is that the congruence or fit between the internal variables at times presented a challenge to the organization. McKinsey 7S Framework The McKinsey framework was developed by Pascale, Athos, Peters and Waterman in the 1980’s. They worked as consultants for the McKinsey Consulting Company. The 7s model was developed around seven factors that created an awareness on the basis that when the seven factors are used together they are able to assist in the formation of a better organization. The seven factors or components of the 7s model are structure, systems, strategy, shared values, skills, style and staff. Strategy involves determining the proper course of action that will be used to achieve a desired goal or objective. Structure highlights the relationship between an organizations process and human resources that are used to fulfill objectives and goals. Systems are the infrastructures that are used by the organization such as machinery, or technology while staff is the human resources of a company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper wi th 15% OFF Learn More Skills are the unique characteristics that each staff member possess while shared values are concepts that an organization uses to achieve a common purpose through common goals and objectives. The weakness of this model is that most companies focused mostly on the strategy, structure and system components of an organization neglecting staff, staff skills, shared values and style. Also most organizations saw changing one variable would change all the other variables which was a false misconception (Falleta, 2008). Burke Litwin Model This causal model was developed by Litwin, Stringer and Tagiuri in 1968 for the purpose of organizational change and performance and was later refined by Burke in 1980. The model is made up of twelve organizational variables, distinctions between culture and climate of an organization as well as transformational and transactional dynamics, and specifications on the nature and direction of the organizational variables. The twelve variables include mission, external environment, strategy, culture, work climate, leadership, organizational structure, systems, individual skills, motivation, needs and values, individual and organizational performance (Falletta, 2008). The external environment is considered to be the input of the model while individual and organizational performance is considered to be the outputs in this organizational diagnosis model. The remaining variables represent throughputs in the open systems theory. The strengths of this model are that it represents the reality of organizations in a more accurate way; the relationships between the variables represent an accurate picture of what goes on in the organization. The weakness of the model is that the relationships between the variables keep changing with time and the model has to be refined to adapt to the changing organization. Organizational Intelligence Model This model is a more recent diagnostic tool developed by Falletta in 20 04. The intelligence model includes several elements that are similar to the Burke Litwin model as well as additional elements that define employee performance.Advertising We will write a custom report sample on Organizational Diagnostic Models: Congruence Model specifically for you for only $16.05 $11/page Learn More This model is made up of eleven variables which are environmental inputs, leadership, strategy, culture, organizational structure and adaptability, information technology and systems of the organization, the direct manager or supervisors effectiveness, measures and rewards, employee engagement, growth and development and performance outcomes. The environmental inputs affect the organization from the outside while the strategic factors such as strategy, culture and leadership, structure and adaptability, direct manager effectiveness, rewards, growth and development affect the inside. While this model is viewed to be similar to the Burke Litwin model, there are several notable differences which are that the intelligence model emphasizes the concept of employee engagement, and it depicts and emphasizes on growth and development as a key feature of recruiting and retaining employees (Falletta, 2008). Force Field Analysis This model was developed by Kurt Lewin in 1951 as an analytical model for managing organizational problems. The model is simplistic in that it represents few factors within the organization which are the driving and restraining factors. The driving forces are the environmental factors that push for change in the organization while the restraining factors which act as barriers to change are found within the organization. The model relies on organizational change with the main goal being to shift the organization to a more desirable state by adding driving forces and eliminating restraining forces. These changes are thought to occur simultaneously within the organization. The major strength of this model is th at it offers a simplistic view of diagnosing an organizational situation. A major weakness is that a case of disequilibrium might occur during the transformational process (Falletta, 2008). Leavitt’s Model Fourteen years after Lewin developed the force field analysis model, Leavitt designed another simple model in 1965 with similar concepts. The model specified particular forces or factors within an organization which were task variables, human variables, technological variables and structural variables. The major weakness of this model was that even though Lewin described the four variables to be interdependent and dynamic, the model was too simplistic to make any causal statements regarding the variables. The model suggested that making changes to one variable would result in a retaliatory change in the other three variables. This was seen to oppose the driving and restraining forces in Lewin’s model. The Leavitt model did not address the role of the external environ ment in bringing about change.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Issues affecting Palm Company Palm has been facing various issues mostly related with its finances and products; it was facing financial difficulties which saw it being bought by Hewlett Packard for $1.2 billion dollars (Patel, 2010). Some of its products such as the Palm Pre and handheld devices have features that are similar to Nokia’s smart phone products and Microsoft’s pocket PC’s. Nokia and Microsoft are viewed to be the major competitors of Palm because of the similarity of products. This has created a challenge for Palm to differentiate itself from its rivals. Another issue affecting Palm Company is the ever changing technology industry which sees new innovations coming out everyday. Companies such as Nokia have introduced the PDA feature into some of their phones which has given them a competitive advantage over Palm. Customers will most likely go for the Nokia phone that has PDA function rather than opt to buy separate Palm devices that have smart phon e and PDA devices (Palm Inc. 2010). Recommendations To deal with the issues faced by Palm, the management executives should use the organizational intelligence model for the organizational diagnosis of Palm. This is because this model portrays an accurate representation of the modern day organization which is one of its major strengths. The close similarity of the variables found in this model with the Burke-Litwin model gives it a stronger basis to be used in solving Palm’s problems. This model considers variables such as the structure and adaptability of the organization, information and technology, growth and development as part of its components which are not evident in the other organizational diagnostic models. Such variables are important to deal with Palm’s current problems. The technology issue experienced by Palm especially with its products being similar to those of Microsoft and Nokia will be solved by carrying out diagnostics on the throughputs of informat ion and technology and also the structure of the organization to enable it to adapt to the changing technological climate. The intelligence model will allow for diagnostic operations to be done on the IT infrastructure of the Company as well as the business systems that are in place. The structure and adaptability variables will allow for the diagnosticians to see whether the current organizational structure is working for Palm or not. After the acquisition, the organizational structure should change to reflect new levels and responsibilities that will see the development of new and unique product lines. Growth and development will see employee skills in technology being developed and improved to meet the changing market. References Falletta, S.V. (2008). Organizational diagnostic models: a review and synthesis. HR  Intelligence Report. Web. Nadler, D. A. Tushman, M. L. (1980). A model for diagnosing organizational behavior.  Organizational Dynamics, Vol. 9, No. 2, pp 35-51. Pa lm Inc. (2010). About Palm: mobile products for extraordinary lives. Web. Patel, N. (2010). HP bought Palm after a five-company bidding war. Retrieved from engadget.com/2010/05/16/hp-bought-palm-after-a-five-company-bidding-war/

Critically discuss the work and skills involved in front-line jobs and Essay

Critically discuss the work and skills involved in front-line jobs and the extent to which these skills are controlled - Essay Example They are associated with the daily operations of a company and have direct contact with the money making process of the company. Some examples of front line workers include the assembly worker, bank tellers, and workers servicing in the service industry. Skills of frontline workers are crucial to the success of an organization. Skills in people can be improved upon by imparting training to them. The key concept of skill has been explained in the human capital theory by Schultz. According to the human capital theory, the productivity of workers can increase manifold if they are imparted useful knowledge and skills. This will inevitably lead to increase in their future earnings and future income. This theory rests on the importance of firm-specific training. The paper will focus on skills needed at work in lieu of front line workers. The paper will discuss the work and skills involved in front-line jobs and the extent to which these skills are controlled. Various theories and counter t heories and evidence will be presented from literature to support the argument. The crux of the argument would revolve around the importance of training and using measures like performance appraisals to build on skills needed for front line workers. Skills Skills have been increasingly debated world over. According to many critics this term is very popular amongst most managers, policy makers and academic circles in precarious and amorphous ways to the point that today it comes close to meaning everything yet nothing. Spenners study on skills shows that there used to be a unanimous consensus that skills comprise of two main elements. These are job complexity and job discretion. Job complexity implies the simplicity and difficulty associated with doing a particular job. Task discretion refers to the extent to which decision making power is given to the job holder. Does the worker have enough latitude to choose from a wide range of techniques in solving a problem or does he have to pa ss on the problem to an expert worker or does he have to ask a supervisor?. It is said the greater the latitude the job holder has, the higher skilled is the job. (Tett , 1991) An important aspect of skilled jobs that has been debated over and over again is the proxies which are used to measure skills and the kind of competencies that they measures. The most popular modes of skill assessment have been requirement qualifications and the level of training needed to inculcate those skills. These are partial measures of skill assessment. Skills and their control has often been a crucial aspect of debates in policy circles and academia. These debates have varied from skills related to people working in the manufacturing sector to people associated with the service sector. These could be home care assistants, the nurses, the retail store workers, the call center workers and the job centre work. However work on service sector related skills and has often raised eyebrows by analysts. Some a nalysts feel that the neglect should not be treated as astonishing and shocking as the same principles apply equally from manufacturing related workers to services related workers and from knowledge work to services. (Salgado, 1999) Recently conducted surveys by the Institute of Employment studies and MoRI denote that the major areas of deficiencies in the skills of front line workers are in communication skills. According to the survey, this skill deficiency leaps across the board

Individual Assignment Example | Topics and Well Written Essays - 750 words

Individual - Assignment Example Apart from these MySpace has a wide variety of applications like a special classifieds page which allows opportunity for the user to buy and sell products online. Thus, this company offers opportunity to expand a business into varying horizons. MySpace also offers sale of goods hassle free and with minimum overheads. The site maximizes the opportunity for product exposure through its advertisements on the website. MySpace offers business marketing. â€Å"It takes managerial talent to identify whether or not the firm has valuable resources and capabilities and to decide how best to use them to maximize returns† (Brickley 2007, p. 247). Organizational architecture is one of the key elements behind the successful functioning of any business. As a manager, it is necessary to create and sustain value and it can be done through the creation of multiple fronts and multiple pathways. â€Å"MySpace is, for identity exploration, engaging in social comparison and expressing idealized aspects of the selves they wish to become† (Manago et al. 2008, para. 1). MySpace also creates an identity for its users and they realize their own self. Besides, it allows the users unlimited flexibility to share their content. â€Å"According to the Pew Internet Project, MySpace is the most dominant social network among teens, used by 85% of teenagers who use social networks† (Hall 2011, para. 3). Since the majority of MySpace customers are teenagers, it can offer documented school researches which would be helpful to the teenagers. It can also provide a platform for promoting artistic talent. However, it may keep a restricting check on its users with respect to viewing of porn and other anti-social activities. In this way, it would be able to target more and more customers because once its offers restricted use, then the parent’s anxieties will be satisfied and they will also become members of the site. In this way MySpace